Theory

The Black Swan Theory or “Theory of Black Swan Events” was developed by nassim nicholas taleb to explain:

› the disproportionate role of high-impact, hard to predict, and rare events that are beyond the realm of normal expectations in history, science, finance and technology.

› the non-computability of the probability of the consequential rare events using scientific methods. (owing to their very nature of small probabilities)

› the psychological biases that make people individually and collectively blind to uncertainty and unaware of the massive role of the rare event in historical affairs.

We use it to explain the creative mind behind the web and print projects we live to conger, as small as they may be.